CASE STUDY

Xact Lettings

A Solihull-based lettings portfolio successfully sold to Lomond, allowing the business to focus on its core sales division — all with expert support from Atomic Consultancy.

Business Name:
Xact Lettings

Location:
Solihull, UK

Years in Business:
Est 2012

Size of Business:
Lettings portfolio only

Services Offered:
Residential lettings and property management (sales division retained by seller)

Challenges & Goals of Selling the Estate Agency

The leadership team at Xact Lettings made a strategic decision to streamline their business by selling off the lettings side of the operation. Their goal was to focus exclusively on growing their residential sales division while ensuring their managed landlords and tenants would be well looked after by a reputable buyer.

With a strong local presence in Solihull, it was important the sale was handled professionally and with minimal disruption to clients and staff.

Atomic Consultancy’s Approach

Atomic Consultancy began by conducting a detailed valuation of the lettings portfolio and identifying qualified buyers who would be a good cultural and operational fit. Thanks to Atomic’s established network, they introduced the opportunity to several parties and identified Lomond as the ideal acquirer.

Atomic managed the entire transaction from initial discussions through to completion — including negotiation support, coordination with solicitors, and communication management — ensuring that all parties were informed and aligned throughout.

Key Takeaways

Solihull-based lettings portfolio sold as part of a strategic refocus
Xact retained its residential sales division
Atomic Consultancy delivered full end-to-end support for the transaction
Portfolio successfully sold to national operator Lomond
Positive seller feedback praised Atomic’s professionalism and communication

Feedback

Lucy and team have been extremely professional throughout process and delivered exactly what they said. Communication was always spot on and have no doubt I made correct decision using Atomic.

Jeremy Brown - Previous Owner

Final Thoughts From Atomic

Working with Jeremy and the team at Xact was a pleasure. Their clarity of vision and decision to focus on their sales division made this a very clear-cut transaction. We were delighted to support them through every step of the sale and to see the portfolio move forward under Lomond’s management.

Lucy Noonan, Owner & Founder – Atomic Consultancy