CASE STUDY

Neil Kaye Estate Agents

A Hull-based agency sold to Reeds Rains, with Atomic Consultancy supporting the founder’s retirement and ensuring continuity for the team.

Business Name:
Neil Kaye Estate Agents

Location:
Hull, East Yorkshire

Years in Business:
Established 2005

Size of Business:
110+ managed properties

Services Offered:
Residential sales and lettings

Challenges & Goals of Selling the Estate Agency

Founded in 2005 by Neil Kaye, the agency built a trusted reputation in the Hull property market, offering both residential sales and lettings services. With over 110 managed properties and a loyal local client base, the business was known for its personal service and consistent results.

After nearly two decades, Neil made the decision to retire, prompting the sale of the business. The priority was to ensure a smooth transition to new ownership while protecting the agency’s local standing, staff, and long-term client relationships.

Also involved in the business was Cheryl, a long-standing director who had been with the company for over 13 years. While Cheryl wasn’t a shareholder, her continued role was considered in the transition planning.

Atomic Consultancy’s Approach

Atomic Consultancy supported Neil from the outset, starting with a full valuation and market positioning, followed by targeted introductions to qualified buyers.

The agency’s dual focus on sales and lettings made it an attractive opportunity. Reeds Rains, a national brand with strong operational capacity, quickly emerged as the ideal buyer.

Atomic managed the entire process end to end, providing guidance, legal coordination, and communication throughout, ensuring Neil could retire confidently, knowing the business was in safe hands.

Key Takeaways

Hybrid estate agency in Hull offering both sales and lettings
Over 110 managed properties included in the sale
Owner and founder Neil Kaye exited the business to retire
Cheryl, a long-standing director, remained involved during the transition
Atomic Consultancy managed the entire process, leading to a successful sale to Reeds Rains

Feedback

Lucy, Jason and the team were absolutely fantastic with the sale of our business. We had several recommendations to use them after being messed around with a private buyer. They achieved excellent interest in the business and got us more than expected. Seriously, if you want to sell your agency, please give them a call. Always friendly and helpful.

Cheryl Gray, Neil Kaye Estate Agents

Final Thoughts From Atomic

Supporting Neil through the sale of the agency he built from the ground up was a real privilege. With nearly 20 years of dedication to his clients and local area, it was important that the exit was handled with care. We’re pleased to have helped him retire on his terms and wish him all the best for the future.

Lucy Noonan, Owner & Founder – Atomic Consultancy