ACQUISITION SERVICES SUPPLIER OF THE YEAR
Challenges & Goals of Selling the Estate Agency
Hoopers Residential was established in 1998 by Andrew Hooper and quickly built a reputation for selling some of Reading’s finest family homes. From its office on Wokingham Road, the agency covered Earley, Reading and the surrounding areas.
Andrew’s extensive knowledge of the area, built up over more than 25 years of selling homes in and around Earley, supported by an experienced and long serving team, made Hoopers a trusted name locally.
Alongside its sales business, the agency looked after a lettings portfolio of 47 fully managed properties.
After more than two decades at the helm, Andrew decided to sell as he planned for retirement. The priority was to find a buyer with a strong local presence who would look after Hoopers’ clients and continue the service they had come to expect.
Atomic Consultancy’s Approach
The transaction was led by Jason Davy at Atomic Consultancy, who worked closely with Andrew throughout the process.
Atomic valued the business and presented it to buyers looking to strengthen their presence in Berkshire, highlighting Hoopers’ long standing reputation and local knowledge.
Parkers, part of The Property Franchise Group, was identified as the right buyer, with an established presence in the Reading area and the structure to look after Hoopers’ clients going forward.
Atomic managed the process from start to finish, overseeing negotiations, coordinating communication between all parties and keeping the transaction moving through to completion.