ACQUISITION SERVICES SUPPLIER OF THE YEAR
Challenges & Goals of Selling the Lettings Agency
Established in 2002, Cedar Properties built a strong reputation as an independent, family-run specialist letting agent serving Cardiff, Cardiff Bay, and surrounding areas along the M4 corridor.
The business was known for being professional but personal, with a clear focus on friendly service, transparency, and efficient property management. As a lettings-only agency with 110 fully managed properties, Cedar Properties had developed long-standing relationships with landlords and tenants across the local area.
When the decision was made to sell, the priority was to ensure a smooth, well-managed transition to a buyer who could continue looking after the portfolio properly and maintain the standards clients had come to expect.
Atomic Consultancy’s Approach
Atomic Consultancy worked closely with the sellers to guide them through the sale process, helping them understand each stage and navigate the transaction with confidence.
With a specialist lettings portfolio, established local presence, and strong operational foundations, Cedar Properties represented an attractive opportunity for the right buyer. Atomic supported the process from valuation and buyer discussions through to negotiation and completion.
Harris & Birt was identified as a suitable buyer, offering the experience and local market knowledge needed to take the portfolio forward.
Throughout the transaction, Atomic provided proactive communication, hands-on support, and practical guidance to ensure the process remained clear and manageable for the sellers.