CASE STUDY

Crucible Homes

Atomic Consultancy supported the sale of Crucible Homes to Sourced, delivering a strategic exit aligned with South Yorkshire Housing Association’s objectives.

Business Name:
Crucible Homes

Location:
Sheffield & Rotherham

Years in Business:
Established 2007

Size of Business:
210+ managed properties

Services Offered:
Residential sales and lettings

Challenges & Goals of Selling the Estate Agency

Crucible Homes operated as a commercial subsidiary of South Yorkshire Housing Association, providing both sales and lettings services across Sheffield and Rotherham through two branches.

Following a wider organisational review, the business was identified as no longer aligning with the housing association’s long-term strategic objectives, particularly as it moved towards merging with another association.

The decision was therefore made to sell Crucible Homes. The priority was to ensure a structured and professional process, with a focus on securing a suitable buyer who could take on the portfolio and continue delivering services without disruption.

The process was led internally by Juliann Hall, Executive Director of Care, Health and Wellbeing, who acted as the main point of contact throughout the transaction.

Atomic Consultancy’s Approach

Atomic Consultancy was engaged to source a buyer for the business and support the transaction through to completion.

With over 210 managed properties and an established presence across South Yorkshire, the opportunity attracted interest from a number of potential buyers. Atomic leveraged its network to identify and engage with suitable parties, ultimately identifying Sourced, a growing franchise business, as the right buyer for the acquisition

Throughout the process, Atomic provided clear communication and ongoing support, helping to manage discussions, maintain momentum, and ensure the transaction progressed efficiently.

Key Takeaways

Sheffield and Rotherham-based estate and lettings agency
Portfolio of 210+ managed properties across two branches
Operated as part of a housing association structure
Sale driven by strategic realignment and organisational change
Sold to Sourced, with Atomic Consultancy sourcing the buyer and supporting the full process

Feedback

“After careful consideration of the market we opted to use Atomic for the sales of our Sales and Lettings Agency. We couldn't have made a better choice. From beginning to end of the process the expert advice and guidance from Lucy, Laura and Jason was second to none. Getting through the process of selling a business requires real endurance. The team at Atomic offer unwavering support at every step, navigating the inevitable challenges that crop up along the way. They are generous with their time and expertise and bring the kind of good humour and calm balance that is critical to get a deal over the line. Could not recommend them more highly.”

Juliann Hall, Executive Director of Care, Health and Wellbeing

Final Thoughts From Atomic

Crucible Homes was a unique transaction that required an understanding of both commercial and organisational priorities. We were pleased to support the team at South Yorkshire Housing Association in identifying the right buyer and delivering a successful outcome aligned with their wider strategic direction.

Lucy Noonan, Owner & Founder – Atomic Consultancy