CASE STUDY

Eden Harper

A well-established London lettings agency sold to Dwelly, with Atomic Consultancy supporting a smooth and successful transition.

Business Name:
Eden Harper

Location:
Battersea & Brixton, London

Years in Business:
Established 2002

Size of Business:
250+ managed properties

Services Offered:
Residential lettings and property management

Challenges & Goals of Selling the Estate Agency

Founded in 2002, Eden Harper built a strong reputation as a trusted independent lettings agency across Battersea and Brixton. With a portfolio of over 250 managed properties, the business developed long-standing relationships with landlords and a consistent presence in a competitive London market.

The business was led by experienced directors, with Richard Symes acting as the main point of contact throughout the sale process. After more than two decades in operation, the decision was made to sell, with Richard remaining involved in a reduced capacity moving forward.

The priority was to ensure a smooth and well-managed transition, while protecting the integrity of the portfolio and maintaining service standards for landlords and tenants

Atomic Consultancy’s Approach

Atomic Consultancy worked closely with the seller to carry out a detailed valuation and position the business effectively in the market.

Given the strength of the portfolio and its prime London location, Eden Harper attracted strong interest from a number of potential buyers. Atomic introduced the opportunity to a carefully selected group and identified Dwelly as a strong fit for the acquisition.

The transaction itself proved to be more complex than initially anticipated, requiring persistence, clear communication, and proactive problem-solving throughout. Atomic remained closely involved at every stage, with Jason Davy playing a key role in maintaining momentum and ensuring progress across all parties.

Throughout the process, Atomic managed negotiations, maintained clear communication between all parties, and ensured the transaction progressed efficiently from initial discussions through to completion.

Key Takeaways

London-based lettings agency established in 2002
Portfolio of 250+ fully managed properties
Strong presence in Battersea and Brixton
High level of buyer interest due to location and portfolio quality
Sold to Dwelly with Atomic Consultancy managing the full process

Feedback

“Right from my very first meeting with Lucy I’ve been massively impressed with Atomic. Throughout a long, difficult transaction they were very supportive, always positive and were tireless in their efforts to progress our sale (special mention for Jason who worked incredibly hard to keep things moving). I can’t recommend them enough.”

Richard Symes - Eden Harper

Final Thoughts From Atomic

Eden Harper was a significant and complex transaction involving a high-quality London portfolio. Deals like this require persistence, experience, and constant communication. It was a real team effort to get it over the line. We’re proud to have supported Richard through the process and delivered a successful outcome.

Lucy Noonan, Owner & Founder – Atomic Consultancy