CASE STUDY

HomeLets

Atomic Consultancy supported the successful sale of HomeLets, a respected Bath-based lettings agency, to Andrews Property Group—ensuring a smooth and thoughtful transition for all involved.

Business Name:
HomeLets

Location:
Bath, United Kingdom

Years in Business:
33

Size of Business:
One branch

Services Offered:
Residential lettings and property management

Challenges & Goals of Selling The Estate Agency

After over 30 years of dedicated service in the Bath property market, the owners of HomeLets were ready to take a step back from the business.

The main challenge was finding the right buyer – someone who would value the company’s strong local presence and uphold its reputation for high-quality, reliable service.

It was important that any sale ensured stability for existing staff and continuity for clients, many of whom had been with the business for years.

The goal was to partner with a buyer that could not only maintain standards but also take the business forward, while making the sales process as straightforward and positive as possible for the outgoing owners.

Atomic Consultancy’s Approach

Atomic Consultancy took a strategic and hands-on approach to the sale of HomeLets, ensuring the process was smooth, discreet, and well managed from beginning to end.

Valuation & Preparation: A thorough assessment of HomeLets’ financial performance and local market standing was carried out to support an accurate and appealing valuation.
Marketing & Buyer Search: Using their extensive network, Atomic identified buyers whose business goals and values aligned with those of HomeLets.
Negotiation & Deal Structuring: Atomic led negotiations with care, securing favourable terms while prioritising legacy and team stability.
Due Diligence & Completion: Support was provided at every stage of the process, with regular communication and proactive guidance through to completion.

Key Takeaways

A values-led approach to business sales can ensure legacy and client relationships are protected.
Atomic Consultancy’s strong buyer network allows for efficient, tailored matches.
A structured, supportive process helps owners feel confident through every step of the sale.

Feedback

By far and away best in class at what they do — they know their stuff and have the network to back it up. Approachable, expertise, tenacity… and apparently they can dance?!

Marcus Arundell - Owner

Final Thoughts From Atomic

It was a real privilege to support the owners of HomeLets through the sale of their business.

After 33 years of building a trusted name in Bath’s lettings and property management sector, they deserved a partner who could deliver a smooth, respectful transition and I’m proud that Atomic Consultancy delivered just that.

If you’re thinking about selling your estate or lettings agency, my advice is simple: start preparing early.

Understand the true value of your business, get your financials in order, and work with a specialist who knows the industry inside out. A well-managed sales process isn’t just about price—it’s about protecting your legacy, your team, and your clients. At Atomic, we’re here to make that happen

Lucy Noonan, Owner & Founder - Atomic Consultancy