CASE STUDY

Keatons

A multi-branch London estate agency sold in a multi-million pound deal to Dexters, marking Atomic Consultancy’s biggest transaction to date.

Business Name:
Keatons

Location:
London, UK

Years in Business:
28 Years

Size of Business:
Multi-branch

Services Offered:
Residential sales, lettings, and property management

Challenges & Goals of Selling the Estate Agency

Keatons was a well-known and respected brand across London, operating multiple branches and serving a broad client base across the capital. The owners decided it was the right time to sell and were looking for a buyer who could take the business to the next level while honouring the legacy they had built.

Given the size and complexity of the business, it was critical to manage the process with expert care, from valuation and marketing through to negotiation and legal completion. The owners needed a partner who could deliver on a transaction of this scale and provide high-level support throughout.

Atomic Consultancy’s Approach

Atomic Consultancy worked closely with the owners of Keatons from day one, conducting a detailed valuation and shaping a go-to-market strategy aligned with their objectives. The business was introduced to a shortlist of qualified buyers with the capacity and appetite to take on a multi-million pound acquisition.

Dexters, one of London’s largest and most active agency groups, emerged as the ideal acquirer. Atomic led negotiations, supported both legal teams, and managed due diligence, timelines, and communications between all stakeholders.

This transaction required a high level of project management, given the complexity of the deal and the number of moving parts involved. Atomic provided hands-on support at every step, ensuring alignment across all parties and keeping the sale on track from offer to completion.

Key Takeaways

Multi-branch London agency with a strong market presence
Multi-million pound deal — Atomic’s largest transaction to date
Strategic buyer identified: Dexters, a leading London agency group
Atomic Consultancy managed every stage of the process, from valuation to final negotiations
Demonstrated Atomic’s expertise in handling high-value, high-complexity deals

Feedback

Atomic – 6-Star Review. Well, Lucy, Laura and Samantha at Atomic Consultancy have been truly incredible from start to finish. Their knowledge, drive, enthusiasm and work rate has exceeded our expectations and delivered a result that we are over the moon with.

Kye Wheatley - Managing Partner at Keatons

Final Thoughts From Atomic

This was a landmark deal for Atomic. Keatons is an incredible business with a fantastic reputation, and we were proud to support the owners in achieving such a significant outcome. This deal reflects the level of trust we’ve earned in the industry and our ability to deliver at scale.

Lucy Noonan, Owner & Founder – Atomic Consultancy