CASE STUDY

Sugarhouse Properties

Atomic Consultancy facilitated the successful sale of Sugarhouse Properties, a prominent student lettings agency in Leeds, to Lomond Group. This acquisition marks Lomond's 65th and strengthens its presence in the student lettings market.

Business Name:
Sugarhouse Properties

Location:
Leeds, West Yorkshire, UK

Years in Business:
13

Size of Business:
372 Managed properties

Services Offered:
Student and professional lettings, property management

Challenges & Goals of Selling the Estate Agency

Founders Richard Napier and Charles Aston built Sugarhouse Properties into one of Leeds’ leading student lettings agencies.

After 13 years, they sought to evolve the business further and identified Lomond Group as a partner that could provide the resources and support to achieve this growth.

Atomic Consultancy’s Approach

Atomic Consultancy provided comprehensive support throughout the sale process:

Valuation & Preparation: Conducted a thorough assessment of Sugarhouse’s market position and financial health to establish an accurate and appealing valuation.
Marketing & Buyer Search: Leveraged an extensive network to identify Lomond Group as a buyer whose values and business objectives aligned with Sugarhouse’s legacy and future aspirations.
Negotiation & Deal Structuring: Facilitated transparent and constructive negotiations, ensuring terms that honoured Sugarhouse’s history while positioning it for future growth.
Due Diligence & Completion: Provided continuous support throughout the due diligence process, addressing any concerns promptly and ensuring a seamless path to completion.

Key Takeaways

Strategic alignment and shared values between buyer and seller can lead to a seamless transition.
Atomic Consultancy’s tailored approach ensures that the unique values and legacy of a business are honoured during the sale process.
Comprehensive support throughout the sale process ensures confidence and satisfaction for all stakeholders.

Feedback

Lucy and the team at Atomic successfully brokered a sale for us and helped support us throughout the process. When we first met Lucy, we were impressed by her personality, drive, and commitment, and she was ever-present through the sale process, taking on duties that were out of her scope of work and continuing to push the deal forward whilst supporting us throughout. We'd definitely recommend Atomic for anyone looking to sell a property business.

Richard Napier and Charles Aston, Founders of Sugarhouse Properties

Final Thoughts From Atomic

Sugarhouse Properties is one of the best-established operators within the student lettings space in Leeds, and we’re delighted to have played a pivotal role in the evolution of the company via its acquisition by Lomond.

Both companies are ideally aligned with respect to their company culture, the quality of the service they provide, and their ambitions for future growth, and we’re excited to see what the future holds now that the deal has completed.

Lucy Noonan, Owner & Founder – Atomic Consultancy